【GREAT VALUE】: Included in the kit are shampoo,balm,oil,plus the beard shaping tool,comb,boars hair brush and stainless steel scis-sors,storage bag,Because a single shampoo retails for $10,it is not included in most kits.Definition of great deal. 【A CLEAN BEARD IS A HAPPY BEARD】: Our wash, used twice a week, will help keep your beard heathy and shiny.It is formulated especially for beards and adds vitamins & oils. Will not strip your beard of natural oils like regular shampoo. 【ALL NATURAL INGREDIENTS】: Our Beard Oil & Balm are designed to keep your beard amazingly soft, shiny, smooth and healthy. All natural ingredients, NO ADDI-TIVES OR HARSH CHEMICALS.