"NATURE'S ANSWER TO TEETH WHITENING" We teamed up with Mother Nature to deliver a toothpaste with the most effective whitening and detoxifying ingredients on earth. Food Grade Activated Charcoal (Active Carbon), Certified Organic Coconut Oil, and Baking Soda create a powerful teeth whitening ( blanqueador de dientes ) effect with zero tooth sensitivity. MADE IN USA - VEGAN - FLUORIDE FREE - SLS FREE - GLUTEN FREE - PEROXIDE FREE - NO TRICLOSAN - NO PARABENS - SAFE FOR KIDS ORAL DETOX FOR A HAPPIER, HEALTHIER MOUTH - Bad Breath Treatment - Infused with the antiseptic and remineralizing properties of Diatomaceous Earth, Tea Tree Oil, Coconut Oil, Xylitol and Peppermint Oil. Includes all the ingredients needed for a natural everyday toothpaste #MOMAPPROVED