ACHIEVE THICKER, FULLER HAIR: PURA D'OR Original Gold Label Anti Hair-Thinning Shampoo is clinically tested & proven to reduce hair thinning by promoting hair strength & thickness with increased volume & reducing breakage. Results may vary.* IMPROVED HAIR APPEARANCE: No more bad hair days due to thinning hair and dry scalp. Our anti-hair thinning shampoo is here to the rescue. Packed with essential vitamins, our exclusive formula helps hydrate the scalp reducing dryness, brittle strands, and improve hair manageability. PROTECT & STRENGTHEN YOUR HAIR: Our Key Active Ingredients protect your hair from further damage caused by environmental factors that lead to thinning hair. At the same time, these ingredients strengthen the hair shaft and cleanse the scalp, improving the overall health of your hair.