SMART CAFFEINE - Genius Caffeine is different than every other caffeine pill on the market because it's sustained released, ultra pure trademarked version (NEWCAFF) TRUE SUSTAINED ENERGY - Normal caffeine is quickly absorbed leading to a stimulating effect after consumption which leads to energy fluctuations. Through a controlled release, microencapsulation technique, Genius Caffeine provides true sustained energy. Increased Metabolism - Fat Loss BURN MORE CALORIES & SUPPORT WEIGHT LOSS - Caffeine stimulates thermogenesis, accelerating the rate at which your body burns calories. It also helps to suppress the appetite for extended periods of time