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**DRY YOUR HAIR IN HALF THE TIME — This hair dryer is equipped with a professional DC Johnson motor, specially engineered to provide strong air speed and 1875 watts of professional drying power. **TRULY IONIC — Our Blackbird hair blow dryer has a dedicated ionic generator that emits millions of ions per second, leaving your hair feeling healthy, soft and frizz-free. Most other "Ionic" hair dryers have been simply sprayed with a weak ceramic coating and are not truly ionic. **HEALTHY INFRARED HEAT — Infrared heat dries the hair from the inside out, leaving it feeling soft and healthy. This is unlike conventional heating that just heats the surface of the hair, making it dry and damaged.