PROVEN IN A CLINICAL TRIAL: NovaFerrum has been clinically proven to be Safe, Well Tolerated, and Effective at raising iron levels. It also showed that there was High Compliance - basically, Kids will take it. (JAMA June 13, 2017 Volume 317, Number 22) NO BAD STUFF: NovaFerrum Does Not contain Gluten, Sugar, Alcohol, Dairy, Dye, Soy, Parabens, Nuts, Eggs, Synthetic Colors, or Caffeine. NATURAL FRUIT EXTRACTS: NovaFerum Does contain Natural fruit flavors and Natural fruit sweeteners.