RELIEVE PAIN & TENSION - Helps relieve and eliminate neck and back pain, aches & tension. Reverses years of bad posture and will re-train you to stand up tall with correct posture. IMPROVE POSTURE - Will help your sports & fitness game by focusing on neglected and often under trained muscles. EFFECTIVE - Strengthens the posterior chain and postural muscles to achieve proper posture and body alignment. Properly strengthening the major muscles of the neck, back and shoulders can often produce lasting pain relief and significant improvement of posture.