WHAT IT IS: Dr. Cole's Herbal Jock Itch Treatment was created by a Naturopathic doctor after 20 years of successfully working with patients suffering from fungus-related infections like Athlete's Foot, Toenail Fungus and Jock Itch. After years of experience, she discovered that employing a natural, Ayurvedic approach toward healing these skin and nail irritations was more effective than using chemical medications or other pharmaceutical products that are toxic to the human body. WHY IT IS BETTER: Unlike most anti-fungal products currently on the market, all of Dr. Cole's products are formulated with organic, wildcrafted ingredients and essential oils from nature that are not harmful to the body, yet very effective for killing fungus that causes jock itch. SEE INGREDIENTS LIST IN THE PHOTOS ABOVE OR IN THE DESCRIPTION BELOW. INSIDE THE PACKAGE: (1) A metal tin with twist-off cap: easy to use. (2) A "Starter Tips" insert: explains how to use the Jock Itch Balm properly along with good habits for getting rid of jock itch fungus and keeping it at bay after the fungus is gone. It also tells how Dr. Cole's ointments and soaking salts work together to kill fungus naturally.