SUPPORTS EYE HEALTH - Beta-carotene is a natural way to promote healthy vision. It supports the eye's natural ability to protect itself and promotes eye lubrication. Vitamin A deficiency can lead to retinal health and vision concerns PROMOTES HEALTHY SKIN - Most people know about beta carotene's eye health benefits, but did you know it is also great for the skin? Its antioxidant properties help your skin defend itself against environmental hazards and free radical damage NOT YOUR AVERAGE VITAMIN A - Unlike other forms of Vitamin A, Beta-Carotene is actually a form of pro-vitamin A carotenoid, which means it's broken down and converted to Vitamin A after ingestion. Our supplement is also enhanced with Vitamin E, a natural antioxidant